To gain the status of a Preferred Trainer you can sign up for a paid account, which gives your profile many more options. Preferred Trainers rank higher up in search results on the site and are listed on the front page of the website, gaining more leads. You will also have your profile stick out more on the search page with an exclusive badge labeling you as a Preferred Trainer.
What makes a good profile?
The about you section should have a minimum of 300 Words explaining why you are a personal trainer, why you want to help people change their bodies and their lives, whether or not you train outdoors, indoors or both and finally what sort of gym you operate from.
Not only that, but being a Preferred Trainer you also get your own gallery for uploading videos and photos and ability to publish blog posts that link directly back to your profile.